Our brand-new redesign is here!
1 min read·June 28, 2024
Hey everyone! We’re thrilled to share some exciting news with you – our brand-new redesign is here! Get ready to experience a fresh look that truly represents our love for music and the connection it brings. Stay tuned for more details and prepare to be amazed.
So, recently, we made the decision to rebrand our company. The new style of our brand primarily communicates our connection to the music world. Music has always influenced fashion and design — we're accustomed to seeing how the style of music subcultures permeates fashion and cinema. And lately, the influence of music can also be seen in graphic design. Think about Billie Eilish's acid-green hair color or the comeback of Y2K-era decorative fonts.
We based our new identity on some of the current and trendy stylistic elements of modern performers. And we were assisted in this by a designer from one of the world's largest technology companies. The snippet shows the key design elements.
Our new logo can be seen as a stack of vinyl. The meaning? For us, music is what unites people and makes us present. But in the digital world, people seem to lack both. Buying an artifact, a tangible manifestation of music like a CD or vinyl album, connects us with the artist. And that’s what we want to revive. Whether our customers receive a part of the bought share on paper or just support the musician financially, they will feel this connection, complicity, and involvement, which make us all love music so much!