Why Do Influencers Record Music?
2 min read·June 04, 2024
Have you ever wondered why a famous blogger, streamer, or TikToker, already successful in their careers, decides to record a rap track or even produce a full album? Music is a powerful medium. It allows individuals to express their feelings and communicate directly to the soul. For influencers, it can help diversify their portfolios and transform their fleeting stardom into revenue. Even if the music isn't a major hit, it creates a viral effect. The growing number of influencers turning to music speaks volumes. Some, like Addison Rae, Shawn Mendes, and Troye Sivan, have even transitioned into full-fledged music stars.
Conversely, established celebrities are harnessing the power of streaming and social media. For instance, Britney Spears, causing a mix of emotions, or even 80-year-old Martin Scorsese, engaging in TikTok trends with his granddaughters.
Nearly 20 years after her debut album, Paris Hilton is set to release her second LP, "Infinite Icon", on September 6. Hilton's first album, "Paris", came out in 2006, featuring the cult hit “Stars Are Blind.” Since then, she has released singles like “Good Time” and “High Off My Love,” and collaborated with artists like Steve Aoki and Sia, but hadn't released a full album. The upcoming album follows her 2023 single “Hot One” and a series of performances, including a surprise New Year’s Eve appearance with Sia and Miley Cyrus. Hilton’s musical comeback also includes a new reality TV series with Nicole Richie.
For me, it combines both scenarios. Paris Hilton's strategic comeback involves engaging with a younger audience and monetizing her iconic image. A new music record is an excellent way to achieve both. I believe Demuzo will help capitalize on moments like this. Whether it's an up-and-coming star or a well-known celebrity trying their hand at music, fans can invest in their favorite artist's promotion and share in their success. It seems like a pathway to stability in the ever-changing world of investments.
Would you enjoy kickstarting your favorite blogger's musical career? Or are you more interested in stable music investments with guaranteed profit?
Either way, feel free to share your opinion in the comments or message us directly.